Avenue A | Razorfish Wiki Case Study

OK. Now we’re talking Wiki Case Study

The Avenue A | Razorfish wiki has evolved considerably since its launch late last year. It does some things well, a few really well and a couple terribly. So we’re redesigning it. With that in mind, we’re going to start talking about the redesign process here on the blog. We think it might be fun and educational to share the decision making and get some feedback too.

Don’t forget to check out the appendices too, as their is some great detail there that is worth reviewing.

A couple of observations and comments:

  • Their wiki sounds very much like a portal, but a portal implemented in a wiki or Web 2.0 style (“wikaportal” maybe? Hmm. Don’t think it will catch on)- it probably has what every base enterprise wiki needs: home page, project pages, blogs, profiles.
  • Getting the wiki platform in place is easy, but there is still a lot involved in putting it to work – including 2,000 hours of effort and people to help with ongoing governance and sustainability;
  • I love the fact that admit they think WikiText is “arcane and non intuitive” (I thought I was the only one!), but interesting they wish they had used HTML instead and the services of a creative designer!

Anyway a big round of applause to Avenue A | Razorfish for sharing.

Care of Mike Gotta.

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