Scott Niesen at Attensa writes:
“Two posts caught my attention last week. Stu Downes’ Enterprise RSS Day: Why Don’t you use Enterprise RSS? and Craig Roth’s Cornering the Corner Office about Information Overload.
What is striking about these two posts is how they address the same issue from two completely different perspectives: the Technologist Perspective and the Business Perspective.“
Its a good point – business users understand email, but would lose interest if you tried to sell them SMTP and POP3. However, it would appear that to an extent even the technologist need to get up to speed with RSS – as Stu writes in his original post:
“I do regularly talk to IT folks from both within CSC and our customers and of those folks you find a huge dipole of opinion in terms of understanding what RSS is and its uses.“
Then again, that’s a fairly common experience when dealing with Web 2.0 related technologies inside the firewall.
“Getting our arms around all the information we have. We’re basically creating the Library of Congress every day or so, which makes finding a piece of information like finding a needle in a haystack. Only that haystack is growing exponentially.“
Then – similar to my own thoughts on managing email overload – Roth comments that:
“I’ve said many times before I think the media tends to focus too much on what individuals in a work environment can do about information overload (set aside time each day for emails, block out focused time, etc; see my personal attention management tips here) and doesn’t challenge the couple of folks in an organization that can really do something to make everyone else’s worklife easier and more productive. These are the CEO, CIO, and IT owners of attentional technologies.“
Following this path I actually uncovered an old post of mine, that reminded me of an another perspective that needs to be common to both IT and the business – a progressive attitude to managing information. Scott connects RSS back to Andrew McAfee’s SLATES and suggests “Replacing the abbreviation RSS with words like signals, alerts, delivery“. So:
- The business wants tools to provide signals, alerts, delivery.
- The technologists need to understand the role of Enterprise RSS in meeting that need.
- And the organisation as a whole needs to start adopting, dare I say, a progressive Enterprise 2.0 inspired approach to managing information in a proactive, not a reactive way.
Enterprise RSS is a story about business value and benefits, but it is also a story about technology and part of a bigger adventure into the world of Enterprise 2.0.