How companies are benefiting from Web 2.0 – Survey results from McKinsey Quarterly

69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits.

Since people are shouting out for broader evidence of the impact of Web 2.0 inside business, some good timing with the results of McKinsey Quarterly’s latest Web 2.0 survey. I’m particularly interested in the internal use of Web 2.0, so I found McKinsey Quarterly’s breakdown of benefit areas interesting – they list:

  • Developing products or services
  • Managing knowledge
  • Enhancing company culture
  • Fostering collaboration
  • Training
  • Identifying and recruiting talent

This list actually comes across as a little limited, so I wonder if this was based on the results or some other preconception of the internal benefits of Web 2.0. For example, what about its role (other than in terms of collaboration) in affecting actual operations or directly reducing operational costs? I’m thinking of the examples I’ve used recently, such as Mallesons and Wallem. Still, the data look positive.

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