Through some serendipity, I came across Zaana Howard’s CPA Australia case study on enterprise microblogging. In these three parts, we again see a very familiar viral and low friction adoption pattern.
From this experience, Zaana highlights the benefits (knowledge sharing, better communication and expertise location) but also a number lessons learnt, that hinge particularly on the point that “viral success is not enough“.
This reminded me that a couple of years ago I came across an organisation that was awash with enterprise social computing tools – wikis, blogs, video, rss, dashboard etc – but each tool was lost within a sea of legacy and traditional intranet and information management tools. The average user in that organisation could barely find anything on the intranet that was already there, let alone the new wave of tools.
It was a shame because the earlier adopters had embraced them and could see the future benefits, but they were actually talking about removing all the social computing tools from their systems because mixing the old and new world was completely unplanned.
BTW Have a look through my blog archives to find more case studies and examples of enterprise microblogging at work.