Social Business Design for Breakfast in Melbourne – Thu 3rd Feb @ 8am

Social Business Design for Breakfast

Thursday February 3, 2011

at
8:00am
Captains of Industry

Level 1, 2 Somerset Place
Melbourne, Victoria 3000
Get Directions

James Dellow aka Chieftech (from Headshift | Dachis Group) invites you to join him for breakfast to chat informally about Social Business Strategy, Workforce Engagement, Customer Engagement, and Social Analytics and Business Intelligence using social technologies. What ever your interest – social media, Government 2.0, knowledge management or Enterprise 2.0 – you are welcome to come along and join the conversation. For more about Social Business Design see http://www.dachisgroup.com/social-business-design/

I’m in Melbourne next week, so I though it might be worthwhile to kick off the new year with an informal meetup to talk about anything Social Business Design related, expanding the topic of past meetups beyond simply “Enterprise 2.0”.

As usual, please RSVP with a comment here or jump on to Upcoming.

Proof of Social Media Life

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Wow! I just realised I haven’t blogged for most of this month…

Before you jump to conclusions: No, I haven’t given up on blogging – I don’t think I’ve been that active on Twitter either but meanwhile Facebook (for the first time) has been getting a little more of my attention. And, I’ve been actively avoiding the hype around Quora – can I suggest lmgtfy instead?

Actually, what has been happening is that since the end of my summer holiday (here in Australia) I’ve used my spare time helping out with the qldfloods.org site and then a short period of overseas travel.

Finally, what you won’t see from the ‘outside’ is my participation within the Headshift and Dachis Group’s social networks (our wiki, social booking marking, online chat and microblogging network).

Attention and participation in social media is just like a currency. Attention share, just like wallet share, means that sometimes we need to invest our attention differentially. Also, where and how we spend our attention currency might not always be visible.

Image source: To be careful your wallet!! CC-BY 2.0

Its not just Australian retailers that need to get online: Large Co. Australia’s failure to innovate

What might be a bigger challenge for Australia’s retailers is that they generally haven’t been able to make the internet work efficiently for themselves yet. Established retailers are fumbling around much like newspaper publishers trying to work out the mix between print and internet. I’ve just checked the Harvey Norman site – as far as I can work out, I can’t buy anything on it. Gerry Harvey tried the web and found it didn’t work for him as a direct channel, so the site just exists to try to drive traffic to local stores.

This is from a column in the Sydney Morning Herald, weighing into the debate about demands from large old school retailers in Australia to charge consumers sales tax (GST) on goods bought online from overseas.

In a follow up article, they quote the Australian Retailers Association who say:

many large companies had been slow to embrace the internet. By contrast, small retailers were using social networking sites such as Facebook and Twitter to promote their wares.

”Small retailers are getting very savvy,” he said. ”Retailers are going to need to look at various forms of retailing to engage with their customers.”

Actually, I think this should be a wake up call for all large companies in all sectors in Australia. Over the last decade they haven’t just been slow to adopt online retailing but have been slow to adopt Web technologies for many aspects of how they do business. This includes government and the non-profit sectors too. This failure cuts across how companies deal with their customers to how they enable their own staff to collaborate.

I used to think it was just the Australian pragmatic character that didn’t buy into the technology hype in business. Now, I just wonder if its more a mix of arrogance and a lack of imagination that results in this failure to innovate?

It reminds me of a large Australian insurance company I dealt with recently online – when I encountered a bug, they told me that their Website wasn’t designed for the latest Web browsers and instead I should have been using Netscape Navigator or IE 5.5. WTF!

Large Australian companies don’t just need to start selling online, they have a decade of technology development to catch up on.

An AU$199 netbook from Officeworks

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Obviously, you get what you pay for. But I think for families and other people that don’t have the cash to splurge on a high-end desktop or laptop, netbooks like this are great for removing the barriers for getting online.

Personally, I’d chuck in a cheap LCD monitor plus a wireless keyboard and mouse so you can use it as a desktop machine (and reduce wear and tear). Speakers or headphones are also a must if you want to listen to music or watch video. All up I think you can kit yourself out like this for about AU$360.

However, based on my own experience with a 3-cell battery on an Acer Aspire One, you also can’t expect to really use a low-end netbook like this as a mobile or commuting computing device. If this is what you want, then you’ll need to spend a little more on a netbook with a 6-cell battery.

Note: As the link appears to be broken, the model I’m talking about is an eM350 10.1″ Netbook with Windows 7 starter. Wireless b/g connectivity. 1GB RAM. 160GB HDD. 1.66GHz processor.