Social objects in the enterprise

We have to start thinking about social objects in the enterprise as having two primary purposes: to collect patterns, via the metadata generated around the social object; and to collect pattern recognisers, via the communities built around the social object.

This is the third in a series of posts about ‘Social Objects’ (with at least one more to come) from JP Rangaswami. I mentioned Social Objects in passing in my recent Architected for Collaboration presentation at BarCampCanberra 2011. JP helps explain this idea in more detail.