QPS was one of the first public-facing organisations to widely and effectively use social media in crisis communication, and that came to fore at the height of the floods in January, described by Premier Anna Bligh as the worst natural disaster in the state’s history.
The agency’s Facebook page became the defacto one-stop-shop for all of Australia, and for journalists across the different mediums who clambered for minute-by-minute updates.
While some tuned into ABC Radio for news, there was no escaping the QPS Facebook address that was constantly beamed on TV, linked on story pages and repeated on radio.
Great to see Queensland Police Service (QPS) generating interest in the practical and pragmatic use of social media for online engagement with the media, the broader community and during emergencies.
James Klint from QPS was also featured on Gov2Radio yesterday.
Also, worth watching are the Department of Immigration and Citizenship, who also engaging in a useful way through Facebook and on Twitter, where they are represented by their National Communications Manager, Sandi Logan. Like QPS they are engaging pragmatically and using social media as a two-way communication channel, rather than simply broadcasting information.