Physical supply chains at digital speed

As an aside, these animated infographics from the Hungry Beast team are just brilliant.

However, what really struck me while watching this was the issue of intellectual property in industries with physical products, like fashion. But Zara don’t trade in digital IP, instead a critical aspect of their success appears ability to co-ordinate their increasingly global supply chain at digital speed. Its not just about having product, but having the right product in the right place, at the right time. That sounds very familiar.

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