Don’t ‘deploy and run’: You can’t just roll-out a new technology and expect all employees to pick it up instantly. Yes, a lot of social business software is intuitive and easy-to-use, but you should ensure that people know where to start. Hold training sessions across the company and provide them with best practice tips. Too make the technology feel more familiar, upload logos or branding and get people to populate their user profiles
There is a lot of motherhood statement-like advise out there, but I think this point is worth highlighting. Unless you work in a small company filled with early adopters and no staff turn over, you should never, ever deploy and run.