Mythbusting intranet technographics

Dirty little secret – only 5-10% of staff will make use of social part of intranet – no evidence for this – but hear this

Another comment that caught me attention from #KMAUS. My intention isn’t to shoot the messenger here, but I do wonder if this is a misapplication of rules of thumb (like the 1% rule) and consumer Web technographics? Of course if you simply drop in ‘social’ as a feature on your intranet, then I can imagine that this might be the case – but not the social intranets I’m aware of or have been involved with.

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3 thoughts on “Mythbusting intranet technographics

  1. Actually, that quote came directly from me :-)On that basis, I think you can assume that it’s not a misapplication of another rule of thumb … ;-)Instead, it’s drawn from a large body of empirical evidence, throughout Australia and internationally.The way I’d put it is this: in most organisations, the default level of usage for personalisation, social tools, etc is 5-10%. This is a big hurdle to get over.It is possible to get over it, if projects are done in the right way. There are some notable exceptions, but they are the exceptions to the rule. Some organisations have an easier time, due to their culture and working practices (eg professional services firms, etc).But nonetheless, it still remains a hurdle. Be warned, and put in the extra effort needed to get over the hurdle!

  2. @James Its hard to comment without specific details and I’m not sure those averages are particularly meaningful – are they the result of a well designed and supported deployment, or a random social feature added to an intranet?Also, what do mean by ‘usage’? Swiss RE reported in this Social Business Council (formally the 2.0 Adoption Council) case study that over a 12 month period:* 15% of users created a document, discussion or blog* 25% commented or replied* 40% joined a group, made a connection or changed their profiles. (my point about technographics)BTW More case studies here http://www.dachisgroup.com/2010/10/internal-social-business-2-0-adoption-peop…And we’ve known for many years that deploying and running really doesn’t work in most organisations 🙂

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