Following on from my post about Deloitte’s contradictory experiences of using both Yammer and Microsoft Sharepoint, it begs the question – what enterprise social business software should you be using?
In the video above, CIO’s from two companies, Equinix and Flextronic, talk about this issue. The approach taken by Flextronic – who employ 200,000 employees in 30 countries – is a combination of open infrastructure and experimentation, using small pilots. This exact approach won’t work for everyone, but if we boil this down to a core idea that everyone can apply, then I would recommend a design thinking led approach:
In this interview, Jive’s CEO Tony Zingale provides some good inputs into this design process:
- The consumer Web 2.0 is driving demand, but don’t wait or expect Facebook (and others like them) to build a solution suitable for the enterprise.
- The cloud vs self-hosted question is important to some companies (although I would add, not all).
- Its not worthwhile trying to build it yourself – but make sure what you buy is built from the ground up, to be a social system.
So what do built from the ground up social business tools look like? Here is a good overview from tibbr:
As the tibbr video shows, social business tools can integrate with existing enterprise information systems (systems of record). In your organisation, this might include existing information management platforms like Sharepoint:
We also need to support other simple ‘social’ business activities needed by users, for example calendars and scheduling etc:
Also, pick tools that allow us to ‘nudge‘ users, rather than forcing change:
Consider all these points and you should find that users love the tools you provide them…