Carbon Tax on Social Media update

Back on the 19th July I looked at the Facebook “Likes” and Twitter followers of some of the pro- and anti-Carbon Tax sites, here in Australia.

Checking back today and looking at the bigger 2 of the 4 sites I looked at…

The Federal Government’s Clean Energy Future site:

  • Facebook – likes increased from 1,377 to 1,603.
  • Twitter – followers increased from 1,367 to 1,490.

Meanwhile, Say Yes Australia:

  • Facebook – likes increased from 19,380 to 21,644.
  • Twitter – followers increased from 1,185 to 1,247.

Neither site has grown particularly since I last checked, although Clean Energy Future has managed to maintain its lead over Say Yes Australia in terms of Twitter followers, but continues to lag a great deal in terms of Facebook. This is probably significant, because this is where Clean Energy Future is pushing people to debate and discuss.

Just to put these number in perspective, I like to use the Hamish and Andy index – right now:

  • Facebook: 1,412,949 people like them.
  • Twitter: 145,086 followers.

I’m not suggesting that the Carbon Tax sites should expect the same levels of followers as this popular Australian comedy duo, its just that I’ve often used their social media stats to help set the context for our expectations. That is, it is possible to gain this kind of following online in Australia.

BTW If you are reading this, you might find this post over on the Headshift | Dachis Group blog of interest, Why should I follow or like you?

UPDATE: Also of interest, the Dept. of Climate Change and Energy Efficiency are seeking submissions on the Clean Energy Legislative Package legislation here, completely seperate to the Clean Energy Future site. There are no social media tools on this site (not even simple social sharing buttons) or options for discussion.


2 thoughts on “Carbon Tax on Social Media update

  1. Yet another black box consultation from government. What are they so afraid of? No wonder there’s so little respect for government when they won’t engage openly.

  2. In all fairness, the Carbon Tax is a controversial issue and as was pointed out elsewhere by someone else, if they intended this to be a consultation process then it should have started a lot earlier. However, I’m less interested here in the politics, but the effectiveness of how and where they are using social media. This is where the issue of open government comes into play – and I’m not sure you can use social media in the way the Australian federal government is trying here.

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