THE anonymity afforded by the internet makes it hard to know for sure who is driving online public opinion. But one thing can be said about this surfing, tweeting, blogging community busy putting links and comments up on their Facebook pages: it is made up of people with nothing better to do.
An interesting argument to discredit the value of online opinion: most people are participating online in company time because they are bored and cranky, so their opinion is skewed and unrepresentative (and clearly, they are of bad character by slacking off).
Curiously, no mention of the online popularity of the ABC’s #qanda and SBS’s refugee ‘reality’ documentary. I’m pretty sure those shows play outside of normal business hours – perhaps they were only popular with shift workers?
And there is plenty of other local research that challenges the mythology of cyberslacking too.
But based on the overall negatively I often see coming from the traditional Australian media about anything to do with the Web (e.g. social media, the National Broadband Network) I can only conclude its the result of widespread boredom in the industry itself.
What do you think? (Comments to be submitted outside working hours only, please)