Social Business Design is about the social transformation of work

My question is simple: if we are going to think about our organizations as cities, what can we learn from people who “design” cities for a living? Those “designers” are called planners and their profession is planning. Who are they? What do they do? How do they plan?

For those of us who are look at social technologies as being situated in organisations that we treat as complex human systems, the design of urban environments presents some interesting parallels with the domain of social business design. As introduction to this idea, Gordon’s post about his joint presentation with Thomas Vander Wal at E2Conf Santa Clara 2011 is well worth reading (and looking at). There is plenty of follow up reading in the post too.

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