Beware of false infographics

We’re floating in data. Our phones, computers and devices are spinning off more data than anyone knows what to do with. At the same time, however, we’re living in an attention economy where eyeballs are a currency, and enticing people to click on links or forward content through their social networks is the key to success. The result is an endless stream of half-baked infographics from marketers who could care less about the art and the science behind true data visualization.

Can these competing forces continue to coexist?

This has been the subject of a long running discussion on Dachis Group’s own internal microblogging network. Lets call a spade a spade: if it doesn’t meet the criteria of an infographic, then don’t claim it is one.

Hat tip Mark Owen.

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