Look past the funky names of today’s social networking tools, however, and chances are there will be enough nifty features to justify the investment. For social business is becoming serious business: A way for organisations to collaborate, build brands, manage reputations, influence thinking, service customers and sell products.
Good to see some sensible coverage of the social business software space popping up in Australia that also includes local case studies. This article talks about well known local companies like Aristocrat, Australia Post, Commonwealth Bank, The Good Guys, National Australia Bank, Optus, Suncorp, Telstra, and Vodafone as all making use of social business software tools like Socialtext, tibbr and Yammer.
BTW I have just one correction for the article, NSW DET are now using Socialtext (they call it ‘Maang‘).