The “social action” frameworks are coming

I would consider the social intranet solutions I covered at the NSW KM Forum on Tuesday as pretty mainstream within the social business software landscape. Of course there are many other solutions out there that mirror the same basic social patterns in those particular solution – e.g. products that are similar to Yammer, Jive or Newsgator. In fact there are too many to mention which is why I tend to focus on a short list of proven products. However, there are some other products I’m watching that I think are extending and exploring new collaborative patterns. Here are some examples, which have strong emphasis on structured tasks and taking action:

Strides (VMware Socialcast)


“Strides is a fresh approach to getting things done. With Strides, you and your team can work together more effectively as you tackle new challenges, hurdle information barriers, and soar to new heights!”

Do (Salesforce)


“Easily create and share tasks, projects and notes with your team so you always know what needs to get done, no matter where you are.”

SAP StreamWork


“It’s the first and only solution that brings together people, information, and business methods to drive fast, meaningful results. People: Get everyone on the same page. Information: Share documents and data all in plain view. Methods: Provide structure with tools for brainstorming and decision-making.”



“NationalField leverages the power of private social networks to give you valuable insight into your company’s productivity and effectiveness. You can track teams, gauge results, even encourage healthy competition—all within one secure social network.”

Nokia Socializer


This isn’t a product as such, although it is built on top of an existing off-the-shelf package (Socialcast) using an API-based approach. Socializer is an example of a new bread of social action tools that “uses a clever combination of social analytics and game mechanics to maximise attention and action.”

Personally I think there is something rather special in Socializer that goes beyond any of the generic tools mentioned above – the point being, there is still room for bespoke (or at least semi-bespoke) solutions.

To date, the workforce collaboration discussion has been dominated by the focus on conversation-centric social tools (even with products that have features that support tasks and projects). But as you can see there is strong pattern of “action” through out all these products and examples.

I’m expecting that social action frameworks are going to rapidly become more important and I’m sure that some of these products will either eventually emerge as stronger contenders in their own right or we’ll see them have an influence over the evolution of the current crop of leading tools.