Quoted in the SMH about the benefits of enterprise microblogging

Microblogging is great for maintaining a cohesive work environment among geographically dispersed offices, says James Dellow from the social business consultancy Headshift.

“With access to microblogs, executives can be in touch with what’s going on across the whole organisation. In a virtual sense, the CEO is sitting next to the employee.”

In the future, Dellow says enterprises will be using data analytics to pick up issues, trends, and opportunities from microblogging conversations.

I was quoted in the SMH, in an article by Cynthia Karena who was looking at the benefits of enterprise microblogging with tools like Yammer, Chatter and tibbr.