BBC’s Model of Participation Choice for Social Media

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BBC research shows that 77% of the UK’s online population is now actively participating in some way. We have been aware for some time that the 1-9-90 percent rule (or 1% rule) of interaction is too simplistic and this research adds more insight in understanding this dynamic. The BBC’s model of Participation Choice identifies four key forms: passive, easy reaction, easy initiation and intense participation.

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