Telsyte: 30% of Australian businesses are investing in enterprise social apps and marketing

SYDNEY, AUSTRALIA – Social networking and media applications are becoming more popular among Australian businesses with more than 30 per cent already using an enterprise social media application and more than 30 per cent use public social networks in advertising instead of using an existing Web site, according to new research from independent emerging technology analyst firm Telsyte.

The use of social media in businesses is being driven by a number of factors – from the consumer use of public social media services to adoption of enterprise social media applications to facilitate internal collaboration to the use of social networks for company marketing programs.

When I saw this on ComputerWorld, I assumed it was the findings from a US or global survey, but it is great to see a report focused on the Australian market.