You do need a strategy for your enterprise social network, says Yammer

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A great post from Stephen Danelutti at Yammer explaining why even if you use viral adoption as a catalyst to get started, you still need a strategy:

“The ease of use and virality of a platform like Yammer can be deceivingly simple and lead people to think that a deliberate strategy is not necessary. That’s a mistake, because without direction and an end goal in mind, the network will simply meander and fail to deliver business value.”

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2 thoughts on “You do need a strategy for your enterprise social network, says Yammer

  1. Brilliant, I love this. Are you Australia (Melbourne?) based? Would be great to catchup and knock a few ideas around, particularly about how EWB.org.au tried to build a social network to support our work….

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