QR Codes enter the education phase

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The jury is still out on QR (or Action) Codes, but clearly we are entering a phase of not just randomly applying them but actively trying to educate users on how to make them work (23% have instructions about getting an app to scan the code and other information to encourage people to scan the code). That suggests a problem in itself, however if this is solved the next step will be to make the reward of scanning a code worthwhile.

Bear in mind I’m scanning the code with a smartphone or tablet, so from a user experience or service design perspective what and how do I as a consumer want to do next?

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