An interesting idea from Samsung, but I also wonder if they will really work. Personally I’m not sure that the NFC approach is any better than using QR codes – and both appear to be open to simple social engineering hacks and human error. QR codes are also a lot cheaper to produce. BTW NFC = Near Field Communication.
via youtube.com
Layer of course is famous for its augmented reality platform, but they’ve introduced a new recognition tool. The best way I would describe it is that it works like a QR code, but without needing the QR code. Try out the demo yourself. What do you think?
The jury is still out on QR (or Action) Codes, but clearly we are entering a phase of not just randomly applying them but actively trying to educate users on how to make them work (23% have instructions about getting an app to scan the code and other information to encourage people to scan the code). That suggests a problem in itself, however if this is solved the next step will be to make the reward of scanning a code worthwhile.
Bear in mind I’m scanning the code with a smartphone or tablet, so from a user experience or service design perspective what and how do I as a consumer want to do next?
Finally, a good use for QR codes. 🙂
Also an interesting experiment in providing a different method for people to navigate and interact with an information space.
Hat tip to my colleagues at Headshift | Dachis Group.
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