Tag Archives: case study

Social Collaboration at Bayer with IBM Connections

via youtube.com

Kurt De Ruwe is CIO of Bayer MaterialScience and he explains in this video how they are using IBM Connections to be more social internally. Earlier in June, he tweeted that:

Today I have 4 of our 9 board members writing 1 to 2 microblogs per week on our internal ‪#IBMConnections‬ platform. Just 5 more to onboard

You can read more about the Bayer story in this Forbes article by Mark Fidelman:

De Ruwe’s has been able to get 66% of Bayer Material Science employees using the whole platform on a regular basis. He’s quite pleased with that. “Sometimes if people ask me to quantify in Euros or dollars what the platform has delivered to us – I tell them to look at the change of mindset, the open information sharing, and how quickly information passes around Bayer. Things that otherwise may have taken two or three weeks to uncover, now take hours.”

 

Yammer case study: Hall & Wilcox, a law firm in Melbourne, Australia

We have discussed the importance of adoption events to the success of enterprise social network adoption a few times. A successful adoption event informs users of the benefits of using the ESN, models desired behaviors, increases awareness and establishes a call to action. An example of a really creative launch came to my attention, and I just had to get to know the company that made its own Yammer shirts (and sent me one!), and baked Yammer cupcakes. That company was Hall & Wilcox, a law firm in Melbourne, Australia. I caught up with Yammer champions Josephine Murfey and Chris Warburton at Hall & Wilcox, and this is what we talked about.

via blog.yammer.com

I’ve talked to and worked with enough people in professionals services firms in recent years to know they have mixed success with a viral adoption approach. One law firm I spoke too commented that all staff did on Yammer was share funny jokes and it wasn’t perceived as adding much to the work culture or practice. However, Hall & Wilcox is a good case study of the kinds of activities you could be using to help create and maintain momentum if you wanted to do more than simply throwing open the doors to an enterprise social networking platform. The other common factor here of course is Pete Williams, who you many have noticed acts as the idea virus in many of Yammer’s Australian success stories.

Socialtext case study of a family-owned, industrial company pushing innovation like a dot com

Information_meets_technology

I always like to see examples that show the application of mobile + social + cloud in situations beyond the normal office-based knowledgeworker scenarios. In this case, this Webinar from Socialtext provides a case study on Industrial Mold & Machine who are using mobile access to provide access to their social intranet on the shop floor. The Webinar also features Andrew McAfee, who provides context for the case study.

Terri Griffith provides an overview of the story, concluding:

it may be an example of the next big wave, the “next big thing,” that so many tech pundits are looking for.  This is a hardcore, family-owned, industrial company pushing innovation like the best of the dot coms.  I can’t wait to see what they, and other companies like them, do next.

Lessons from designing mobile digital public services

Designing a mobile application that lets mental health service users register their mood and activity daily proved a long and challenging road. Adil Abrar shares five important lessons

via guardian.co.uk

Five lessons from the experience of designing the “Buddy” app are:

  1. Find the right part of the health system to work with; 
  2. Focus on creating a minimum viable product; 
  3. Embrace ‘agile’ development fully to get the most out of bringing designers, developers and strategist to create the solution; 
  4. Even when designing apps for health consumers, remember that managers and clinicians are also the customer as well; and 
  5. Don’t trip over Internet Explorer 6 when demonstrating to public sector stakeholders!

Also see this nice prezi presentation about the project and lessons learnt.

Forget if you build it they will come

Adoption is a fulltime job,” said Staresina. “Forget if you build it they will come.

via idm.net.au

A quote from Emily Staresina about the SharePoint + Newsgator intranet recently implemented at Australian property development company, Stockland. Since they launched at the end of last year, about a quarter of Stockland staff have completed their Newsgator profiles.

Motley Fool Social Intranet Case Study from Socialtext

via socialtext.com

An overview of Motley Fool’s “Jingle” intranet. The tangible stat shared in this case study is the 3/4 reduction of all-hands email being sent. For a general overview of Socialtext 5.0, see this presentation recording.

How DEC NSW teaches its staff about using social media in the workplace

via youtube.com

The Department of Education & Communities in NSW has published a range of materials during 2011 addressing various aspects of social media and how people working in this department can and should make use of it. Above is a video introduction to their internal microblogging tools, Maang.

Their social media policy has links to more resources, including an An introduction to Digital Citizenship for the workplace.

Social media campaigning by numbers – SayYesAustralia vs Clean Energy Future

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via mumbrella.com.au

Mumbrella report that the Say Yes Australia campaign is shifting to a grass roots approach, which I think is code for targeting the members of supporting organisations (including GetUp!) with direct email.

Anyway, this is a good reminder for me to check the Twitter and Facebook stats on both this campaign and also the government’s Clean Energy Future site, which I’ve been tracking.

In the period 28th July to 6th September:

Clean Energy Future

  • Twitter 1,603 increased to 1,725 followers 
  • Facebook 1,490 increased to 1,847 likes

SayYesAustralia

  • Twitter 1,247 increased to 1,409 followers 
  • Facebook 21,644 increased to 24,050 likes

According to Mumbrella the nine groups supporting SayYesAustralia have 3 million members, so based on these numbers it would make sense for them to engage more directly rather than waiting for a viral approach to take hold.

As it happens, I also noticed that a case study was presented today about the Clean Energy Future digital engagement campaign, most of which was managed in-house by the Department of Climate Change and Energy Efficiency. The total budget for the campaign overall (not just the digital part) was $13.7 million.

One of the highlights from this summary of the case study was emphasis on the videos, so that has also prompted me to look again their popularity.

Clean Energy Future’s most popular video (How does carbon pricing work?) has received 17,434 views (30% of all their views). Unfortunately, adding comments is disabled on their videos so they missed the chance to get feedback that way. Meanwhile, GetUp’s most popular Carbon Tax video (A Price on Carbon – In Five Easy Steps) attracted 90,887 views – however, another non-Carbon Tax video reached 423,870 views. It is interesting to note that both videos address the same topic.

On reflection, I’m still not entirely clear about the purpose of the social media channels for both campaigns. Clearly, involving an agency in SayYesAustralia hasn’t helped their Twitter stats. However, based on numbers their Facebook and YouTube channels have been more successful than the government.

Looking at the actual engagement on Facebook in particular, I’m also not sure either campaign has been particularly good at creating a groundswell of support. The approach of both campaigns appears to be one of post interesting links and then letting the community argue amongst itself (I couldn’t find any examples of the moderators from Clean Energy Future joining the conversation). SayYesAustalia’s Facebook page gives supporters the ability to add a badge to their profile pic, but other than this there is nothing for people to do for either campaign. Of course, the argument is that you just have to be on Facebook – but without any clear purpose, my question is would anyone have really noticed if they weren’t?

Hopefully SayYesAustralia have finally realised this and they are going to finally give people something to do.